The project was to design a point of sale that would be able to hold organic t-shirts by Howies a ethical clothing company in Wales. The company promotes recycling, renewable energy resources, organic farming and environmental consciousness, they wanted to promote these views as part of their campaign.
Carter Wong Tomlin had designed the packaging for the t-shirt and were then asked to design the point of sales, the idea behind the packaging for the t-shirts was discarded furniture that kids use in skate parks as ramps. This got taken even further with the point of sale when wardrobes were collected form highway underpasses, bought at thrift stores and found at dumps. They used the discarded wardrobes to house the t-shirts.
Image from designs that stand up, speak out and can't be ignored: promotions. 32, 33
As a small business, there wasn't a huge budget for this brief, therefore Carter asked some of friends, who were illustrators to illustrate the wardrobes, each with some kind of message, the illustrator had free range to choose the message they wanted and to illustrate them however they wanted, their payment was free Howies t-shirts and good PR.
Image from designs that stand up, speak out and can't be ignored: promotions. 32, 33
This is a great campaign, I think that taking something you believe in and turning your business into one that promotes your beliefs and educates your audience. The point of sales are provocative, I love the use of colour and the fact that designers came together for something they believe in. The company has expanded and has a whole range of clothing including men's and woman's t-shirts, jeans, trousers, jumpers, jackets, underwear and bags as well as kids t-shirts.
Image from designs that stand up, speak out and can't be ignored: promotions. 32, 33
Nick McFarlane is a graphic designer and artist originally from New Zealand, although he is now in the UK, a lot of his work is still based around New Zealand society, not the clean green image that New Zealand is portrayed as, but the "New Zealand the I knew and loved" (Nick McFarlane, Patch work, Pordesign, 10), about gangs, domestic violence and the contrast between poverty and wealth.
Image from Prodesign. 10
I Like the idea of looking at New Zealand from a different point of view and the idea of using non traditional materials to create his work, often using old leather and hand sewing to recreate well known New Zealand gang patches, they are shown in gold frames to show the contrast between poverty and wealth and sometimes use broken glass. I like Nick McFarlane's philosophy, when asked how he deals with any conflicts that come up between the artist and graphic designer inside him he said "I usually just employ a bit of George Orwell's "doublethink"" (Nick McFarlane, Patch work, Pordesign, 10). George Orwell's "doublethink" theory is that you can have two contradictory ideas that are both correct.
Image from Prodesign. 10
Hickey, Lisa. (2004). Designs that stand up, speak out and can't be ignored: promotions. Massachusettes. Rockport Publishers, Inc. 32, 33.
Patch work. (February/March 2010). Prodesign. 10
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