Hair straighteners are used so often these days and one of the most well known products is ghds. I looked at the precious gift set that comes with straighteners and travel hair dryer. It creates quite an experience, the straighteners and travel hair dryer come in carry case, in a box, in a bag, it's all consistent, all shiny black, with glittery silver swirly patterns. This is what I like about it, ghds are a luxury item, they are feminine but in a sophisticated and glamorous way. On the web site even the page for each set has the same colours and feeling as the product its self. The photography is amazing and showcases the products to their full potential.
Image from http://www.ghdhair.com/au/shop
Loreal Professionals Playball
The name says it all. The packaging is playful fun bright. It also uses circles motifs in the shape of the package as well as in the gratis on the packaging. The product stands out in a sea of pastel and dark colour on the shelves in salons and appeals to a younger target audience than a lot of other hair product on the market at the moment.
I have been looking at the UK website for this brand, it is user friendly and has a good layout, click here to view it and all of the products. The New Zealand and Australian sites are hard to use and take a lot of time to load.
Image from http://www.lorealprofessionnel.co.uk/_en/_gb/products/feature/site_playball/index.aspx
Method Products
Method Products is a company that makes personal care and cleaning products that are green and environmentally friendly, but for the company it's not only about the effect on the environment but the effect on the people whose use the products, in the article I read it mentioned that the company co founder sometimes drinks shots of the toilet cleaner "Lil Bowl Blu" to prove how non toxic it is. What really intrigues me about "Lil Bowl Blu", is it looks nothing a like toilet cleaner, in fact it looks like it could be a face wash or moisturiser. That was the concept when they first designed the products though, the idea was that cleaning products are seen all of the time sitting out on the bench, therefore they should look like they belong, like they aren't things that would rather be hid in the back of a cupboard somewhere, they are not in your face with the bright colours and little animal characters, like many other cleaners on the market. I really enjoyed looking at this article and all of the products, the basis of the story was about a kiwi couple who have been doing graphic design in New Zealand, London, New York, Sydney and then found themselves in San Francisco working for Method Products.
Method Products are simple and elegant and have a point of difference, for me it is the shape of the packaging that creates the interest, the choice of colours which reflect what the product is for and the typography which adds to the overall feeling of clean simple to use products.
Images from Prodesign. 54, 55, 56, 57
Sources:
GHD hair. (2010). Retrieved May 23 2010 from http://www.ghdhair.com/au/shop
Loreal Professionel. (2009). Retrieved May 23, 2010 from http://www.lorealprofessionnel.co.uk/_en/_gb/products/feature/site_playball/index.aspx
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